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THE LUCRATIVE VOICE
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FOR THE NEW ERA OF EARNING WITH INTEGRITY

Locate the Breakdown in Your Earning Behavior


 Most people think under-earning is about confidence, skill, or tactics. It isn’t.
Under pressure, something in your earning behavior changes.


When it’s time to name your price, ask for the sale, or hold a boundary, the structure stops holding.



This isn’t mindset. It’s behavior under load.

A QUICK SELF-CHECK

You're in the right place if any of these are true:


  • You can feel something is off structurally—but you can't name exactly what it is or where to start fixing it


  • Your pricing feels arbitrary—like you're guessing rather than working from a clear model of value


  • You avoid certain sales conversations—because something about how you charge doesn't feel clean or defensible


  • Your business always requires you personally—it doesn't earn without you performing


  • You know you're under-earning relative to your capability—but the gap feels impossible to close


  • You're avoiding the next level—because you sense your current structure won't hold the growth you really want


If two or more are true, you’re not missing effort.

You’re missing structural support.


And that's exactly what this diagnostic is designed to uncover.

BOOK YOUR 1:1 DIAGNOSTIC NOW

(Or keep reading to see what's included)




 

About the Framework

This diagnostic is built on the framework behind The Modern Science of Getting Rich (a contemporary companion to Wattles’ 1910 text).

The point of the framework is simple: when structure and behavior misalign, capable people still under-earn.


This session is where we start locating the misalignment in your real earning behavior, under real pressure.


(Reading the book is not required.)


Not scripts Not funnel hacks Not mindset rituals Not spreadsheet analysis THIS IS BEHAVIORAL ARCHITECTURE

A LIVE EARNING BEHAVIOR ASSESSMENT

A 90-Minute Group or 1:1 Experience

This diagnostic is for people who are capable, ethical, and still earning less than they should. 


Not because they lack confidence or skill.

But because being under pressure reveals structural limits.


This session is designed to locate the breakdown.
 

 

What this session is


  • A live diagnostic, not a typical workshop
  • Focused on earning behavior, not mindset or tactics
  • Designed to locate the actual constraint in your income
  • Grounded, direct, and practical


No scripts.
No funnels.
No motivational exercises.




What you’ll get

 

We’ll locate which dimension is doing the limiting right now:

  • Behavioral (what you do in the moment you have to ask)
     
  • Structural (what your offer and model force you to do)
     
  • Relational (what goes unsaid, then costs you later)
     
  • Role-based (what you feel required to be in order to earn)


You'll see which of the four earning dimensions is limiting you so you can better:


  • Understand how pressure changes your behavior around money


  • Identify whether your issue is behavioral, structural, relational, or role-based


  • Leave with clarity about what would need to change first


This is about seeing the problem accurately, not fixing everything at once.



 

This is for you if:


  • You’re good at what you do, but income feels capped or unstable
  • Selling or acquiring resources feels heavier than it should
  • You resist manipulative or performative sales approaches
  • You want clarity before committing to deeper work



 

It's not for you if you just want:


  • Sales scripts or tactics
  • Step-by-step funnels
  • Motivation or mindset coaching




Format & Details


  • 90-minute live group or 1:1 session
  • Includes Q&A
  • Limited spots
  • Recording included


This is priced as an entry diagnostic, not a full rebuild.



And What Happens Next?


Some participants use the insight from this session to self-correct.
Others decide they want deeper recalibration.

If further work makes sense, it will be named clearly.
There is no obligation either way.



BOOK A PRIVATE DIAGNOSTICRESERVE A GROUP SPOT

  

WHAT RESPECTED COLLEAGUES ARE SAYING

“If you're looking for someone to take you on a new trajectory in your business, Brian is doing phenomenal work with his clients. He truly knows how to help you get from where you are to where you want to be.”


— Melissa Slocum, Founder, MusicGro



“Brian is breaking the mold of outdated systems and creating meaningful work to help others rise. What he’s created helps professionals and founders clarify value, identify hidden income potential, and build sustainable models that feel aligned.”


—  Kristina Driskill, Founder, Gilded Within

 


WHAT CLIENTS ARE SAYING

“Brian’s program helped me identify blind spots, set clear goals, create systems that support my long-term vision, and come away with both practical tools and a stronger sense of confidence and purpose in my work.”


— Erin Heisel, PhD, MCPC, Founder, Aligned Insight Coaching, LLC



“Brian helped me go inward and clarify exactly what I wanted to bring into the world through my business. For years I uplifted others, but now I guide them to love themselves and follow their own inner direction—because Brian helped me do the same. That clarity has shaped everything in my studio, my teaching, and my mission.” 


— Heidi Skok, Contralto, Master Vocal Instructor & Founder, Skokstudio 


READ MORE CLIENT EXPERIENCES

 

  

FAQS

Who is this for?

Entrepreneurs (new or seasoned), service-based business owners, organizational leaders, and discerning professionals who are ready to increase income with clarity, confidence, and unshakeable integrity.


How is this different from other sales or business coaching programs?

Most programs sell tactics, scripts, or high-pressure strategies. This does not. Here we rebuild the hidden behavioral architecture so selling finally feels like calm, ethical leadership instead of a performance.


Is it tax-deductible?

Often, yes. Confirm with your tax professional for your specific situation.
 

How many people will be in the groups?

Enrollment is capped at 10 participants.


How does the live session and support work?

We meet via Hiyve or Zoom at scheduled time. You’ll need a stable internet or a phone connection to participate.


How much time will this take?

Live sessions usually run 90 minutes. 


What if I can’t attend my live group session?

Replays will be available so you can catch up at any time. Joining a future session will be subject to availability.


Do I need to be at a certain income or level in my career or business?

This isn’t about revenue. This isn't about experience. It’s about readiness. Readiness for the post-performance economy. If you’re willing to learn more and earn more—you’re in the right place. 


Want more info on how my coaching methodology works?

SEE THE METHODOLOGY

 

🛑 THIS IS NOT FOR:

 

❌ People wanting quick-fix tactics without structural change
 

❌ People unwilling to hold value under pressure
 

❌ People avoiding real investment in growth
 

❌ People seeking therapy, legal, or tax advice
 

❌ People looking to pitch or network


The Lucrative Voice™ operates exclusively in the domain of business architecture and behavioral income diagnostics. 

REVIEW FULL TERMS & SCOPE

 

MY FIVE STANDARDS FOR INTEGRITY IN BUSINESS

If there is one thing I refuse to take part in, it's the prevalence of exploitation and manipulation throughout the coaching and personal development industry—and in far too many adjacent businesses. 


Please read The Five Standards for Integrity in Business.

 

These standards emerged from years of watching high-integrity people get pulled into distorted systems—and having to rebuild my own business architecture so it could hold without those distortions.


They are the antidote to the performance economy.  Because integrity isn't a vibe, and it's not just a value—it’s infrastructure. And every time an entrepreneur earns with more integrity, the distorted performance economy becomes even more obsolete. 

REVIEW THE FIVE STANDARDS

 

 

ONE FINAL NOTE

You deserve a business model that honors how you’re built.

If something isn't working, but you're not quite sure, this is where you can figure it out. 


If you read this far, you already know you’re ready for clarity.

If you have any questions, or if you would simply like to talk before enrolling, please contact me, and we'll arrange a time. 


The market’s already shifting. 

The only question is whether your business will hold when it does.

If you’re ready to lead from structure, not strain, this is where it begins.

RESERVE YOUR GROUP SPOT
BOOK YOUR PRIVATE SESSION

VOICE. POWER. PROSPERITY. IN YOUR INBOX.

 Created by Brian Witkowski, DMA — Behavioral Architect of Income Intelligence and originator of The Lucrativity System™, the first publicly documented operational framework for structural income congruence.  Read the White Paper


Disclaimer: Results vary. The testimonials and examples shared reflect individual experiences and are not guarantees of specific outcomes. 

Your success depends on your own commitment and capacity to implement the work.

Click here for the full Scope of Work, Terms of Service & Privacy Policy.


  This work is protected. The Lucrative Voice™, The Lucrativity System™, Grow Your Business Voice™,  Grow Your Money Voice™, Selling Beyond the Performance Matrix™, The Elite Business Voice™, Lucrative Elite 1:1™, Lucrative Elite: Legacy™, Lucrative Elite: Enterprise™ and all associated language and frameworks are original to The Lucrative Voice™ and may not be copied, echoed, or repurposed without expressed written permission. 



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