Most people think under-earning is about confidence, skill, or tactics. It isn’t.
Under pressure, something in your earning behavior changes.
When it’s time to name your price, ask for the sale, or hold a boundary, the structure stops holding.
And that's exactly what this diagnostic is designed to uncover.
(Or keep reading to see what's included)
This diagnostic is built on the framework behind The Modern Science of Getting Rich (a contemporary companion to Wattles’ 1910 text).
The point of the framework is simple: when structure and behavior misalign, capable people still under-earn.
This session is where we start locating the misalignment in your real earning behavior, under real pressure.
(Reading the book is not required.)
This diagnostic is for people who are capable, ethical, and still earning less than they should.
Not because they lack confidence or skill.
But because being under pressure reveals structural limits.
This session is designed to locate the breakdown.
No scripts.
No funnels.
No motivational exercises.
We’ll locate which dimension is doing the limiting right now:
You'll see which of the four earning dimensions is limiting you so you can better:
This is about seeing the problem accurately, not fixing everything at once.
This is priced as an entry diagnostic, not a full rebuild.
Some participants use the insight from this session to self-correct.
Others decide they want deeper recalibration.
If further work makes sense, it will be named clearly.
There is no obligation either way.

“If you're looking for someone to take you on a new trajectory in your business, Brian is doing phenomenal work with his clients. He truly knows how to help you get from where you are to where you want to be.”
— Melissa Slocum, Founder, MusicGro
“Brian is breaking the mold of outdated systems and creating meaningful work to help others rise. What he’s created helps professionals and founders clarify value, identify hidden income potential, and build sustainable models that feel aligned.”
— Kristina Driskill, Founder, Gilded Within
“Brian’s program helped me identify blind spots, set clear goals, create systems that support my long-term vision, and come away with both practical tools and a stronger sense of confidence and purpose in my work.”
— Erin Heisel, PhD, MCPC, Founder, Aligned Insight Coaching, LLC
“Brian helped me go inward and clarify exactly what I wanted to bring into the world through my business. For years I uplifted others, but now I guide them to love themselves and follow their own inner direction—because Brian helped me do the same. That clarity has shaped everything in my studio, my teaching, and my mission.”
— Heidi Skok, Contralto, Master Vocal Instructor & Founder, Skokstudio
Who is this for?
Entrepreneurs (new or seasoned), service-based business owners, organizational leaders, and discerning professionals who are ready to increase income with clarity, confidence, and unshakeable integrity.
How is this different from other sales or business coaching programs?
Most programs sell tactics, scripts, or high-pressure strategies. This does not. Here we rebuild the hidden behavioral architecture so selling finally feels like calm, ethical leadership instead of a performance.
Is it tax-deductible?
Often, yes. Confirm with your tax professional for your specific situation.
How many people will be in the groups?
Enrollment is capped at 10 participants.
How does the live session and support work?
We meet via Hiyve or Zoom at scheduled time. You’ll need a stable internet or a phone connection to participate.
How much time will this take?
Live sessions usually run 90 minutes.
What if I can’t attend my live group session?
Replays will be available so you can catch up at any time. Joining a future session will be subject to availability.
Do I need to be at a certain income or level in my career or business?
This isn’t about revenue. This isn't about experience. It’s about readiness. Readiness for the post-performance economy. If you’re willing to learn more and earn more—you’re in the right place.
Want more info on how my coaching methodology works?
❌ People wanting quick-fix tactics without structural change
❌ People unwilling to hold value under pressure
❌ People avoiding real investment in growth
❌ People seeking therapy, legal, or tax advice
❌ People looking to pitch or network
The Lucrative Voice™ operates exclusively in the domain of business architecture and behavioral income diagnostics.
If there is one thing I refuse to take part in, it's the prevalence of exploitation and manipulation throughout the coaching and personal development industry—and in far too many adjacent businesses.
Please read The Five Standards for Integrity in Business.
These standards emerged from years of watching high-integrity people get pulled into distorted systems—and having to rebuild my own business architecture so it could hold without those distortions.
They are the antidote to the performance economy. Because integrity isn't a vibe, and it's not just a value—it’s infrastructure. And every time an entrepreneur earns with more integrity, the distorted performance economy becomes even more obsolete.

If something isn't working, but you're not quite sure, this is where you can figure it out.
If you read this far, you already know you’re ready for clarity.
If you have any questions, or if you would simply like to talk before enrolling, please contact me, and we'll arrange a time.
The market’s already shifting.
The only question is whether your business will hold when it does.
If you’re ready to lead from structure, not strain, this is where it begins.
Created by Brian Witkowski, DMA — Behavioral Architect of Income Intelligence and originator of The Lucrativity System™, the first publicly documented operational framework for structural income congruence. Read the White Paper
Disclaimer: Results vary. The testimonials and examples shared reflect individual experiences and are not guarantees of specific outcomes.
Your success depends on your own commitment and capacity to implement the work.
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This work is protected. The Lucrative Voice™, The Lucrativity System™, Grow Your Business Voice™, Grow Your Money Voice™, Selling Beyond the Performance Matrix™, The Elite Business Voice™, Lucrative Elite 1:1™, Lucrative Elite: Legacy™, Lucrative Elite: Enterprise™ and all associated language and frameworks are original to The Lucrative Voice™ and may not be copied, echoed, or repurposed without expressed written permission.
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