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  • HOME
  • THE WORK
    • METHODOLOGY
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    • MY STANDARDS
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Voice. Value. Income.

FIVE STANDARDS FOR INTEGRITY IN BUSINESS

 Integrity isn’t just a value—it’s infrastructure. 

WHY THESE STANDARDS EXIST

These standards weren’t made to critique—they were built to clarify.


They offer a reliable framework people can trust—especially after trusting advice or systems that sounded right but collapsed under pressure.


Too many business models fall apart when the hype fades.

Too many sales tactics rely on manipulation or moral pressure.
Too many leaders perform integrity without ever proving it.


These five standards make misalignment visible—before it causes harm.


They're not about how “nice” someone seems.


They're built to help assess whether the structure, delivery, and behavior actually hold—ethically, sustainably, and without hidden costs to the client.


Originally developed to help artistic professionals vet business mentors, these standards can now apply across professions and industries—giving anyone the tools to recognize true structural integrity (and to stop confusing charisma with congruence).


You don’t have to assimilate to align. 


These standards transcend identity, politics, and belief—because they rest on how your business actually behaves. That’s what makes them a powerful baseline for leadership, economic sovereignty, and structural clarity—without cultural homogeneity. 


ANY entrepreneur, business owner, or leader who is ready to operate at a higher level can start by evaluating how their work abides by these five principles: 

 

1. STRUCTURAL INTEGRITY

They’ve built something that works in the real world—not just in a  funnel, in a classroom, or on a landing page. Their pricing, packaging,  and delivery models are aligned, and their backend supports their promise in tangible ways. Their offers meet clients’ actual needs—without any bait and switch. 


2. BEHAVIORAL CONGRUENCE

They embody what they claim. They lead without performing—or  bullying. They don’t rely on emotional closeness, blurred boundaries,  political or social allegiance, curated mystique, or coercive control to  keep the business going. 


3. BUSINESS DELIVERY

They deliver real outcomes, as promised—not just temporary  feelings. Clients walk away with clarity, transformation, and tools or  systems that deliver actual results. They’re offering a healthy horse, not just a cart before the horse. 


4. REFERRALS WITHOUT RECIPROCITY

They recommend people because they’re excellent—not because  they’re in a clique or are expected to return the favor. They build  trust—not echo chambers. 


5. ABSENCE OF SALES & MARKETING EXPLOITATION

They don’t rely on shame, guilt, urgency theatrics, manipulation, trauma triggers, unrealistic promises, deceptive funnels, inflated  income claims, or aspirational bait. Clients never have to override  their instincts, dismiss their intuition, abandon their standards, or second-guess their self-respect in order to say yes. 



HOW TO APPLY THESE STANDARDS TO YOUR BUSINESS

(Even If You’ve Been Operating Without Them Until Now)


You don’t have to rebuild everything overnight. 


These standards aren’t a purity test. They’re a tool—for structural awareness, intelligent recalibration, and deeper economic congruence.


And there’s always another level of economic congruence to be achieved.


You can start by simply asking yourself these questions:


  • Where does your client experience truly reflect your values? And where might it quietly contradict them?
     
  • Does your ablility to sell ever depend on false urgency, emotional compliance, or manufactured scarcity? (Aside from actual calendar, capacity, or supply constraints...)
     
  • Are your decisions grounded in your sustainability? Or based on what worked for someone else in a completely different context?
     

Each standard offers a diagnostic lens.  You can use them to:


  • Audit your model before a launch (or after one that didn’t land)
     
  • Rework sales language to attract aligned clients—without bait-and-switch tactics
     
  • Evaluate potential hires (mentors, coaches, or team members)
     
  • Check your own congruence when pricing, scaling, or shifting strategy
     

This isn’t about perfection. 

This isn't about shame or guilt.

It’s about structural honesty.


When your model is built in alignment with these standards, you won’t need to rely on manipulation or mystique. You’ll be able to earn, lead, and deliver with more integrity—and trust that your business can better hold under real-world pressure, not just inside a well-rehearsed funnel. 


The standards are here to help you lead your business—not perform someone else’s.


Because full integrity isn’t just more ethical—it’s actually more profitable. 

It’s the most sustainable path to financial freedom, stronger sales, and outcomes that actually last. 


So let's get ready.
Let's get congruent.


And let’s build what can be best for your bank account and your heart.


SHARE THESE STANDARDS

Share the above list. Screenshot it. Save it.

We can raise the bar—quietly but firmly—for all.

Without needing to name names.
Without needing to point fingers.

We can just let these standards do the talking.


—THIS is how we can really start to change the economy for the better for everyone!

These are the business mentors I trust to meet the standards.

 Each specializes in unique aspects of business architecture for creatives and entrepreneurs—not just branding, mindset, or performance coaching.

They help clients build income systems that actually hold—under pressure, through change, and without emotional compliance.

This list isn’t about preference. It’s about structural congruence.


📄 Read the full referral list here

(The standards specific for business mentors are included below.)


Use this rubric to evaluate any business mentor’s structural integrity—beyond charisma, marketing, or mindset claims. It’s not about personality. It’s about whether their business model, behavior, and delivery truly hold under pressure—ethically, sustainably, and without hidden costs.

WHAT TO DO NEXT

These standards and my methodology aren’t just theory—they come to life inside The Lucrativity System™ and my coaching programs.


If you’re ready to stop under-earning for work that deserves more—and start earning in a way that’s structurally sound and behaviorally aligned—here are some ways to begin:

PRIVATE COACHING (LUCRATIVE ELITE 1:1)GROUP COACHING (GROW YOUR MONEY VOICE)BOOK A ONE-TIME DIAGNOSTIC SESSIONATTEND AN UPCOMING LIVE VIRTUAL SEMINAR

ALREADY CLEAR ON YOUR DECISION?

START YOUR PRIVATE COACHING APPLICATION

If you want to go fast, go alone. If you want to go far, go together.

  

Awareness of psychological type and learning strengths may be key to preparing leaders for the real challenges of their work.


Michael J. Witkowski, Ed. D.

That challenge didn’t disappear—

I just met it in a different form.
EXPLORE THE LEGACY & LINEAGE

ARTICLES ON VOICE, WORTH & EARNING

VOICE. POWER. PROSPERITY. IN YOUR INBOX.

Created by Brian Witkowski, DMA | Behavioral Architect of Income Intelligence | Founder of The Lucrative Voice™. 


Disclaimer: Results vary. The testimonials and examples shared reflect individual experiences and are not guarantees of specific outcomes. 

Your success depends on your own commitment and capacity to implement the work. 


 This work is protected. Grow Your Money Voice™, Grow Your Business Voice™, The Lucrativity System™, and all associated language and frameworks are original to The Lucrative Voice and may not be copied, echoed, or repurposed without written permission. 

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Structure // Hype: Why Most Music Business Workshops Won’t Save You—And What Might

 “Financial Freedom” always comes with a funnel—because someone profits when you’re confused. “Diversification” alone won’t stabilize your income—or your voice.
Want to trace who really benefits? 

🡆 FOLLOW THE INCENTIVE