THE LUCRATIVE VOICE
THE LUCRATIVE VOICE
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Voice. Power. Prosperity.

LEGACY & LINEAGE

My Father’s Dissertation Became My Business


 A multi-generational story of systems, voice, and structural congruence.

When systems are built for only one kind of mind, everyone else is set up to fail.


Michael J. Witkowski, Ed.D.


While he was working his way up the ranks in the global security division of Ford Motor Company, my father was also studying the psychology of leadership to earn his doctorate in the years after I was born. 


His dissertation specifically examined how personality types and learning styles shaped who rose to power, who got heard, and who got overlooked. 


The findings revealed a disturbing truth: the vast majority of corporate and security leaders came from just one narrow psychological profile—rigid, authoritative, and emotionally avoidant. 


The Cost of Uniform Thinking

He found that typological dominance can create entire systems that reward compliance, punish nuance, and exclude emotional intelligence altogether. 


Sound like your profession too? 


After completing his doctorate, he left the corporate ladder to finally assume his ultimate dream job: college teaching. As a professor, he spent over 20 years teaching criminal justice, leadership, sociology, and security—not to enforce order, but to help the next generation learn how to improve the very structures he had once worked inside. 


My father taught that systems can only thrive if they are designed to honor more than one kind of person. More than one way of learning. More than one kind of voice. 


What he didn’t have a chance to do was build a solution—


That’s where I come in.


Most organizations do not use any learning style or psychological typology system to determine how people learn—or what may be an effective learning method. The absence of such assessments can result in a failure to recognize or accommodate key differences among learners.


Michael J. Witkowski, Ed.D.

Where He Studied Dysfunction, I'm Building Alternatives.

He exposed the psychological rigidity of power structures.


I'm now helping to design income systems that work for intuitive, creative, emotionally attuned entrepreneurs and leaders—the very people those structures once excluded.


Where He Theorized Type, I'm Monetizing Alignment.

He believed personality and learning style mattered.


I turned that belief into diagnostic tools and frameworks that don’t just analyze people.


They help people earn congruently from who they are. 


Where He Taught Leadership, I Lead Others Into Freedom.

He stood in the classroom.


I stand in the fire—with clients whose income, safety, and self-worth have been undermined by systems just like the ones he studied.


He believed in education.


I do too. 


But I also believe in transformation—and in building new and improved systems from the inside out.


The Sentence He Started, I Am Finishing.

My father asked: 

“What happens when leadership only looks one way?”


I answered:

“What if income, voice, and power could be built to reflect who we actually are—without contortion, without burnout, and without erasure?”


He held the question.


I built the response.


He taught students how to think about systems.


I'm now helping students, entrepreneurs, creators, and industry-shifting professionals realize how they can build new ones.


I am not just my father’s son.


I am his answer.


All professions benefit from a diversity of personality types. No one should be expected to change their preferences to fit in. No one should be excluded because of them.


Michael J. Witkowski, Ed.D.

The Voice That Carried It Forward

Part of what drove me to study vocal performance—and ultimately earn a Doctor of Musical Arts—was an intuitive knowing: 


I was inside a system designed to suppress the talent of people like me.


I didn’t just want to survive it.


I wanted to beat it.


Vocal music may have been a contrasting field to my father’s—and with very contrasting typologies.


But the dynamic was the same:


Systems that rewarded compliance, flattened nuance, and erased the very brilliance they claimed to cultivate.


My doctoral research explored the lesser-known German Romantic composer Carl Loewe and his work Gregor auf dem Stein—a dramatic ballad cycle rooted in themes of exile, transformation, and spiritual return.


At the time, I thought I was just writing about the music.


In truth, I was studying how structure holds emotion—and how the voice can be used to carry what systems try to erase.


That same tension now lives in my work with entrepreneurs: building frameworks that don’t suppress power, but hold it.


My father studied the system. 


I studied the song.


This business carries both.


And What He Couldn’t Finish, I’m Now Scaling

His work continues to live on in mine—refined, embodied, and applied.


Where he warned, I rewrite.

Where he diagnosed, I design.

Where he stopped at the podium, I stepped into the marketplace.


This business doesn’t just reflect my voice.


It carries forward his legacy.


It took me a while to realize that I wasn’t just building a business—I was carrying forward my father’s unfinished work. 

I was the next chapter. 


And if you’ve ever felt like the system wasn’t built for you—

 It’s because it wasn’t.


You weren’t too sensitive.
You weren’t too complicated.
You weren’t too ambitious or too much.


You were just trying to build a life inside a structure that didn’t know how to hold you. 


This work is for people like us.


People who feel deeply, think rigorously, and want to earn without diluting who they are.


That’s who I built this for.

That’s who I built it with.


And if you know someone this was written for—
someone whose brilliance has always lived outside the lines—
don’t keep it to yourself.


This is the infrastructure he never got to see—
but absolutely would have recognized.


From father to son.
From question to structure.
From survival to sovereignty.


Now it’s your move.


EXPLORE THE WORK

Lacking knowledge of the majority of students’ learning preferences could lead to selection of inappropriate teaching strategies.


Michael J. Witkowski, Ed.D.


From academic theory to entrepreneurial structure. 

This is work carried across generations.

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CLICK HERE TO DOWNLOAD

 Two dissertations. Two disciplines. 

One throughline: Structural congruence in service of human voice and power.



If something in this page made you feel seen—good!


That recognition isn’t just personal. It’s structural.

That means you’re already part of the work. 

And you’re exactly who it’s built to serve.



 Some readers stop here, feeling seen.

Others feel ready to step into it.
If that’s you, keep reading.

If this has moved you, here’s where the work begins.

You know you don’t need more content.


You need structure that reflects how you’re meant to earn. 



Begin with structured group clarity:

EXPLORE GROW YOUR MONEY VOICE GROUP COACHING


Or step directly into the private partnership designed to recalibrate how you earn, ask, and lead — with full clarity and structural support: 

EXPLORE THE LUCRATIVE ELITE 1:1 EXPERIENCE


Want a low-commitment diagnostic to start with?
Book a one-time Business Diagnostic Session using The Lucrativity System™ to get a full snapshot of what’s working, what’s misfiring, and what to do next: 

BOOK A BUSINESS DIAGNOSTIC SESSION


If you're not sure, or you would like to explore a more custom option:

EMAIL ME


Your voice is the catalyst.
Your self-worth is the structure.
Your business revenue is the mirror.

We don’t manifest it—we make it inevitable.


 This work first began as a question from my father.

It's now an answer I live—and a structure others rise within.


 

“Brian helped me go inward and clarify exactly what I wanted to bring into the world through my business. For years I uplifted others, but now I guide them to love themselves and follow their own inner direction—because Brian helped me do the same. That clarity has shaped everything in my studio, my teaching, and my mission.” 


— Heidi Skok, Contralto, Master Vocal Instructor & Founder, Skokstudio 

ARTICLES ON VOICE, INCOME & SELF-WORTH

STRUCTURE MEETS SELF-WORTH. STRAIGHT TO YOUR INBOX.

Created by Brian Witkowski, DMA | Behavioral Architect of Income Intelligence | Founder of The Lucrative Voice™. 


Disclaimer: Results vary. The testimonials and examples shared reflect individual experiences and are not guarantees of specific outcomes. 

Your success depends on your own commitment and capacity to implement the work. 


 This work is protected. Grow Your Money Voice™, Grow Your Business Voice™, The Lucrativity System™, and all associated language and frameworks are original to The Lucrative Voice and may not be copied, echoed, or repurposed without written permission. 

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