THE LUCRATIVE VOICE
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Voice. Power. Prosperity.

LEGACY & LINEAGE


My Father’s Dissertation Became My Business


 A multi-generational story of voice, structure, and behavioral congruence.


A question first asked in 1985. An answer delivered in 2025. 

Four decades in the making.

When systems are built for only one kind of mind, everyone else is set up to fail.


Michael J. Witkowski, Ed.D.

The origin of a system

My father, Michael J. Witkowski, Ed.D., spent much of his career studying how psychology shapes leadership—first inside Ford Motor Company’s global security division, and later as a professor of criminal justice, sociology, and organizational leadership at the University of Detroit Mercy.


His doctoral research revealed a structural flaw hidden in plain sight:

“When systems are built for only one kind of mind, everyone else is set up to fail.”


He found that the majority of corporate and security leaders shared the same narrow psychological profile: rigid, authoritative, emotionally avoidant. That uniformity created systems that rewarded compliance, punished nuance, and excluded emotional intelligence altogether.


It explained why some people rose effortlessly while others—no less capable—were chronically overlooked.


He studied the problem.
I've built the structure to solve it.


The cost of uniform thinking

My father found that typological dominance created systems that rewarded compliance, punished nuance, and excluded emotional intelligence altogether. 


Sound like your profession too? 


After completing his doctorate, he left the corporate ladder to pursue his dream job: college teaching. For over twenty years he taught criminal justice, leadership, sociology, and security—not to enforce order, but to help the next generation improve the very structures he had once worked inside.


My father taught that systems can only thrive if they are designed to honor more than one kind of person. More than one way of learning. More than one kind of voice.  


He didn’t have a chance to build a solution—

That’s where I come in.

Most organizations do not use any learning style or psychological typology system to determine how people learn, or what may be an effective learning method. The absence of such assessments can result in a failure to recognize or accommodate key differences among learners.


Michael J. Witkowski, Ed.D.

Where he found dysfunction, I’m architecting correction.

He exposed the psychological rigidity of power structures.


I'm now helping clients design income systems to work around those power dynamics. 


Systems that work for intuitive, creative, emotionally attuned entrepreneurs and leaders—the very people power structures too often exclude. 


Where he studied who leadership excluded, I now help build income models that include those same minds by design, not exception. 


Where he theorized type, I'm monetizing alignment

He believed personality and learning style mattered.


I turned that belief into diagnostic tools and frameworks that don’t just analyze people.


They help people earn congruently from who they are. 


Where he taught leadership, I'm leading structural freedom

He stood in the classroom.


I stand in the fire with clients whose income, safety, and self-worth have been undermined by systems just like the ones he studied.


He believed in education.


I do too. 


But I also believe in transformation and in building new and improved systems from the inside out.

The sentence he started, I am finishing

 His research didn’t live in a vacuum. My father’s work was diagnosing the same problem many prominent leaders were all circling around: rigid systems devoid of emotional or spiritual intelligence that mistake uniformity for strength.


My father asked: 

“What happens when leadership only looks one way?”


I answered:

“What if income, voice, and power could be built to reflect who we actually are without contortion, without burnout, and without erasure?”


He held the question.

I built the response.


He taught students how to think about systems.

I'm now helping students, entrepreneurs, creators, and industry-shifting professionals realize how they can build new ones.


I am not just my father’s son.

I am his structural continuation.


Because some questions take two generations to answer.

All professions benefit from a diversity of personality types. No one should be expected to change their preferences to fit in. No one should be excluded because of them.


Michael J. Witkowski, Ed.D.

The Voice that Carried it Forward

Part of what drove me to study vocal performance—and ultimately earn a Doctor of Musical Arts—was an intuitive knowing: 


I was inside a system designed to suppress the talent of people like me.


I didn’t just want to survive it.


I wanted to beat it.


Vocal music may have been a contrasting field to my father’s—and with very contrasting typologies.


But the dynamic was the same:


Academic and artistic systems that rewarded compliance, flattened nuance, and erased the very brilliance they claimed to cultivate.


My doctoral research explored the lesser-known German Romantic composer Carl Loewe. My dissertation covered his piece Gregor auf dem Stein—a dramatic ballad cycle rooted in themes of exile, transformation, and spiritual return.


At the time, I thought I was just writing about the music.


In truth, I was studying how structure holds emotion and how the voice can be used to carry what systems try to erase.


That same tension now lives in my work with entrepreneurs: building frameworks that don’t suppress power, but hold it.


My father studied the system. 

I studied the song.

This business carries both.


His research gave language to the problem. 

My music gave voice to it. 


Together, they became the behavioral and structural foundation of a system that could finally measure what he could only describe. 


What he couldn’t finish, I’m now scaling

His work continues to live on in mine—refined, embodied, and applied.


Where he warned, I rewrite.

Where he diagnosed, I design.

Where he stopped at the podium, I stepped into the marketplace.


This business doesn’t just reflect my voice.


It carries forward his legacy.


It took me a while to realize that I wasn’t just building a business. 


I was carrying forward my father’s unfinished work. 


I was the next chapter. 


And if you’ve ever felt like the system wasn’t built for you—

It’s because it wasn’t.


You're not too sensitive.
You're not too complicated.
You're not too ambitious or too much.


You're just trying to build a life inside a structure that doesn’t know how to hold you. 


This work is for people like us.


People who feel deeply, think rigorously, and want to earn without diluting who they are.


That’s who I built this for.

That’s who I built it with.


And if you know someone this was written for—
someone whose brilliance has always lived outside the lines—
don’t keep it to yourself.


This is the infrastructure he never got to see—
but absolutely would have recognized.


From father to son.
From question to structure.

From warning to architecture.
From survival to sovereignty.


The Lucrativity System™ is the continuation of his unfinished work—the structure that finally holds what his research first revealed. 


Now it’s your move.

EXPLORE HOW TO WORK WITH ME

Lacking knowledge of the majority of students’ learning preferences could lead to the selection of inappropriate teaching strategies.


Michael J. Witkowski, Ed.D.

From academic theory to entrepreneurial structure. 

This is work carried across generations.

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CLICK HERE TO DOWNLOAD

 Two dissertations. Two disciplines. 

One throughline: 

Structural congruence in service of human voice and power.



If something in this page made you feel seen—good!


That recognition isn’t just personal. It’s structural.

That means you’re already part of the work. 

And you’re exactly who it’s built to serve.



 Some readers stop here, feeling seen.

Others feel ready to step into it.
If that’s you, keep reading.

If this has moved you, here’s where the work begins

You know you don’t need more content.


You need structure that reflects how you’re meant to earn. 


Begin with group recalibration:

EXPLORE SELLING BEYOND THE PERFORMANCE MATRIX™

Or step directly into the private partnership designed to recalibrate how you earn, ask, and lead — with full clarity and structural support: 

EXPLORE THE LUCRATIVE ELITE 1:1 EXPERIENCE

For corpporate executives and organizational leaders:

EXPLORE LUCRATIVE ELITE ENTERPRISE


Want a low-commitment diagnostic to start with?
Book a one-time Business Diagnostic Session using The Lucrativity System™ to get a full snapshot of what’s working, what’s misfiring, and what to do next: 

BOOK A BUSINESS DIAGNOSTIC SESSION


If you're not sure, or you would like to explore a more custom option:

EMAIL ME


Your voice is the catalyst.
Your self-worth is the structure.
Your business revenue is the mirror.

We don’t manifest it—we make it inevitable.


 This work first began as a question from my father.

It's now an answer I live—and a structure others rise within.


ARTICLES ON VOICE, INCOME & SELF-WORTH

STRUCTURE MEETS SELF-WORTH. STRAIGHT TO YOUR INBOX.

Created by Brian Witkowski, DMA | Behavioral Architect of Income Intelligence | Founder of The Lucrative Voice™ | Architect of the Lucrativity System™  Read the White Paper


Disclaimer: Results vary. The testimonials and examples shared reflect individual experiences and are not guarantees of specific outcomes. 

Your success depends on your own commitment and capacity to implement the work.

Click here for the full Scope of Work, Terms of Service & Privacy Policy.


 This work is protected. The Lucrative Voice™, The Lucrativity System™, Grow Your Business Voice™,  Grow Your Money Voice™, Selling Beyond the Performance Matrix™, The Elite Business Voice™, Lucrative Elite 1:1™, Lucrative Elite: Enterprise™ and all associated language and frameworks are original to The Lucrative Voice™ and may not be copied, echoed, or repurposed without expressed written permission. 


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