WHY THESE STANDARDS EXIST
These weren’t made to critique—they were built to clarify.
I’ve been an entrepreneur in the personal development world for many years, and I’ve spent far too many hours in trainings, seminars, and business classes where ethics and human decency were anything but a priority.
I’m on a mission to help create a new kind of economics where trickery, manipulation, and extraction are no longer the most profitable. That mission starts by establishing a baseline of universal standards that any ethical person can follow, and that anyone can understand and remember.
These standards offer a simple, reliable framework people can easily understand and trust—especially after trusting advice or systems that sounded right but collapsed under pressure.
We've all witnessed too many examples of the following:
- Business models falling apart when the hype fades.
- Sales and conversions relying on manipulation or moral pressure.
- Influencers performing integrity without really proving it.
These five standards make misalignment visible before it can cause harm.
They're not about how “nice” someone seems.
They're built to help assess whether the structure, delivery, and behavior actually hold—ethically, sustainably, and without hidden costs to the client.
Originally developed as part of a referral list to help artistic professionals vet business mentors, these standards can apply across professions and industries.
This list will continue to evolve, but it already establishes a clear baseline. And anyone in any modality or line or work can use this as a tool to assess their own structural integrity (and to help stop confusing charisma with congruence).
These standards transcend identity, politics, and religion.
You don’t have to assimilate to align with these standards. They simply rest on how your business behaves. That’s what makes them a powerful baseline for leadership, economic sovereignty, and structural clarity—without cultural homogeneity.
ANY entrepreneur, business owner, or leader who is ready to operate at a higher level can start by evaluating how their work abides by these five principles:
1. STRUCTURAL INTEGRITY
They’ve built something that works in the real world—not just in a funnel, a classroom, or on a landing page. Their pricing, packaging, and delivery models are aligned, and their backend supports their promise in tangible ways. Their offers meet clients’ actual needs—without any bait and switch.
2. BEHAVIORAL CONGRUENCE
They embody what they claim. They lead without performing—or relying on coercive authority, artificial scarcity, or blurred boundaries to maintain structural integrity. Their businesses don't depend on political or social allegiance, manufactured authority, or other forms of control to remain operational. Scope of work, credentials, and licensing restrictions are always clear and respected. They are comfortable being outgrown and do not confuse leadership with permanent relevance.
3. BUSINESS DELIVERY
They deliver real, identifiable outcomes, as promised—not just temporary feelings. Clients walk away with clarity, transformation, and tools or systems that deliver actual results. Delivery stays within a clearly defined scope and competence. Outcomes are verifiable and transferable. Indefinite participation is not required—graduation is designed for, and success is not measured by time spent inside the container. They’re offering a healthy horse, not just a cart before the horse.
4. REFERRALS WITHOUT CONDITIONS
They recommend and hire people and businesses because they’re excellent—not because they’re in a clique or are expected to return the favor. They build trust—not echo chambers.
5. ABSENCE OF SALES & MARKETING EXPLOITATION
The sales process is a structural assessment, not a performance. They don’t rely on shame, guilt, urgency theatrics, manipulation, trauma triggers, unrealistic promises, deceptive funnels, inflated income claims, or aspirational bait. Clients retain complete agency throughout the process. Clients never have to override their instincts, dismiss their intuition, abandon their standards, or second-guess their self-respect in order to say yes.
SHARE THESE STANDARDS
Share the above list. Screenshot it. Save it.
We can raise the bar—quietly but firmly—for all.
Without needing to name names.
Without needing to point fingers.
We can just let these standards do the talking.
This is how we can create a better economy that works for everyone!
HOW TO APPLY THE FIVE STANDARDS IN YOUR BUSINESS
You don’t have to rebuild overnight
These standards are not a purity test. They’re a tool for structural awareness, intelligent recalibration, and deeper economic congruence.
And there is always another level of economic congruence to be achieved.
You can start by simply asking these questions:
- Where does your client experience truly reflect your values? And where might it quietly contradict them?
- Does your ablility to market or sell ever depend on false urgency, emotional compliance, or manufactured scarcity? (Aside from actual calendar or facility capacity and/or supply constraints)
- Are your decisions grounded in your sustainability? Or based on what worked for someone else in a completely different context?
Each standard offers a diagnostic lens. You can use them to:
- Audit your model before a launch (or after one that didn’t land)
- Rework sales language to attract more aligned clients—without bait-and-switch or pressure tactics
- Evaluate potential hires (mentors, coaches, or team members)
- Check your own congruence when pricing, scaling, or shifting strategy
This isn’t about perfection.
This isn't about shame or guilt.
It’s about structural honesty.
When your model is built in alignment with these standards, you won’t need to rely on manipulation or mystique. You’ll be able to earn, lead, and deliver with more integrity—and trust that your business can better hold under real-world pressure, not just inside a well-rehearsed funnel.
The standards are here to help you lead your business—not perform someone else’s.
Because full integrity isn’t just more ethical—it’s actually more profitable.
It’s the most sustainable path to financial freedom, stronger sales, and outcomes that actually last.
So let's get ready.
Let's get congruent.
And let’s build what can be best for your bank account and your heart.
This is how we replace the modality era with infrastructure that endures.
NOW IN PRINT
THE MODERN SCIENCE OF GETTING RICH
A Contemporary Companion to Wallace D. Wattles
Right thinking matters—
but structure determines outcomes.
The Modern Science of Getting Rich is the structural continuation of the 115-year-old classic prosperity text—updated for modern exchange.
It explains why alignment isn’t aspirational—
it’s operational.