THE FIVE STANDARDS FOR INTEGRITY IN BUSINESS

I've been an entrepreneur and in the personal development business for many years, and I've spent far too many hours in trainings, seminars, and business classes where ethics and human decency seemed to be anything but a top priority. 

I’m on a mission to help create a new kind of economics where trickery, manipulation, and extraction are no longer the most profitable. That mission starts by establishing a baseline of universal standards that any ethical person can follow, and that anyone can understand and remember.

These standards offer a simple, reliable framework people can easily understand and trust—especially after trusting advice or systems that sounded right but collapsed under pressure.

We've all witnessed too many examples of the following: 

• Business models falling apart when the hype fades.

• Sales and conversions relying on manipulation or moral pressure.

• Influencers performing integrity without really proving it.

They're not about how “nice” someone seems.

They're built to help assess whether the structure, delivery, and behavior actually hold—ethically, sustainably, and without hidden costs to the client.

Originally developed as part of a referal list to help artistic professionals vet business mentors, these standards can apply across professions and industries. 

It's still an evolving list, but it makes a good starting point.  And anyone can use this as a tool to assess their structural integrity (and to help stop confusing charisma with congruence).

You don’t have to assimilate to align with these standards. They simply rest on how your business behaves. That’s what makes them a powerful baseline for leadership, economic sovereignty, and structural clarity—without cultural homogeneity. 

ANY entrepreneur, business owner, or leader who is ready to operate at a higher level can start by evaluating how their work abides by these five principles:  

These standards are not a purity test. They’re a tool for structural awareness, intelligent recalibration, and deeper economic congruence.

And there is always another level of economic congruence to be achieved.

You can start by simply asking these questions:

• Where does your client experience truly reflect your values? And where might it quietly contradict them?
   
• Does your ablility to market or sell ever depend on false urgency, emotional compliance, or manufactured scarcity? (Aside from actual calendar or facility capacity and/or supply constraints)
   
• Are your decisions grounded in your sustainability? Or based on what worked for someone else in a completely different context?
   

Each standard offers a diagnostic lens. You can use them to:

• Audit your model before a launch (or after one that didn’t land)
   
• Rework sales language to attract more aligned clients—without bait-and-switch or pressure tactics
   
• Evaluate potential hires (mentors, coaches, or team members)
   
• Check your own congruence when pricing, scaling, or shifting strategy
   

This isn’t about perfection. 

This isn't about shame or guilt.

It’s about structural honesty.

When your model is built in alignment with these standards, you won’t need to rely on manipulation or mystique. You’ll be able to earn, lead, and deliver with more integrity—and trust that your business can better hold under real-world pressure, not just inside a well-rehearsed funnel. 

The standards are here to help you lead your business—not perform someone else’s.

Because full integrity isn’t just more ethical—it’s actually more profitable. 

It’s the most sustainable path to financial freedom, stronger sales, and outcomes that actually last. 

So let's get ready.
Let's get congruent.

And let’s build what can be best for your bank account and your heart.

This is how we replace the modality era with infrastructure that endures.