THE LUCRATIVE VOICE
THE LUCRATIVE VOICE
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    • HOME
    • ABOUT
      • THE LUCRATIVITY SYSTEM™
      • COACHING METHODOLOGY
      • CLIENT TESTIMONIALS
      • MEET BRIAN WITKOWSKI, DMA
      • DIAGNOSTIC ESSAYS
    • SERVICES
      • MATRIX SALES TRAINING
      • ELITE PRIVATE COACHING
      • EXECUTIVE RECALIBRATION
      • STRUCTURAL TEAM TRAINING
      • KEYNOTES & SPEAKING
    • CLIENT APPLICATION
    • CONTACT
MATRIX SALES TRAINING
  • HOME
  • ABOUT
    • THE LUCRATIVITY SYSTEM™
    • COACHING METHODOLOGY
    • CLIENT TESTIMONIALS
    • MEET BRIAN WITKOWSKI, DMA
    • DIAGNOSTIC ESSAYS
  • SERVICES
    • MATRIX SALES TRAINING
    • ELITE PRIVATE COACHING
    • EXECUTIVE RECALIBRATION
    • STRUCTURAL TEAM TRAINING
    • KEYNOTES & SPEAKING
  • CLIENT APPLICATION
  • CONTACT
MATRIX SALES TRAINING
Voice. Value. Income.

Selling Beyond the Performance Matrix™

 A 6-Month Coaching & Mastermind Experience for Entrepreneurs Ready to Own Their Voice, Lead with Confidence, and Earn More! 

YOUR VOICE IS YOUR POWER—IT'S TIME TO USE IT!

Your business isn’t just about making money....

(Though still you probably need more of it!)

 

It’s about showing up fully, leading with confidence, and owning your voice in a way that makes an impact.


Yet, something keeps holding you back.


You’ve put in the work, but you still find yourself:

❌ Struggling to put your ideas into words that connect and inspire action.
❌ Feeling unsure about how to package and position your work for higher earnings.
❌ Avoiding visibility because you don’t feel confident marketing yourself.
❌ Getting leads but struggling to turn them into paying clients.


And when you do try to put yourself out there, doubts creep in:

"Am I saying the right thing?"
"What if no one is interested?"
"What if people don’t take me seriously?"


But here’s the truth: Your business, your income, your success—they all grow when you start showing up fully and using your voice with confidence.


When you stop hesitating and start leading, everything shifts.


Your message becomes clear.

Your audience starts listening.

Your business finally feels like a reflection of your real voice, not just a job you created for yourself!


Because success doesn’t just come from what you do. It comes from how you think, what you say, and how you lead!

WELCOME TO GROW YOUR BUSINESS VOICE

A 6-month immersive group coaching experience is designed to help you:

 

✅ Think, speak, and act in a way that attracts higher earnings.
✅ Develop unshakable confidence in how you present your business.
✅ Market and sell without hesitation—because you believe in your value.
✅ Shift from hoping for success to creating it with certainty.
✅ Step into leadership—so clients, peers, and opportunities come to you.


This isn’t about working harder.

It’s about thinking and acting in a way that makes success inevitable. 🤑


🌟 This is an exclusive opportunity to accelerate your business and your income, whether you're an artist, teacher, mentor, or other creative entrepreneur. 


AND it's VIRTUAL so you can participate from ANYWHERE! 😎


The next group begins May 15. Register Today!


HOW IT WORKS: A STEP-BY-STEP JOURNEY INTO YOUR NEXT LEVEL

🌟 This is an exclusive opportunity to accelerate your business and your income, whether you're an artist, teacher, mentor, or other creative entrepreneur. 


AND it's VIRTUAL so you can participate from ANYWHERE! 😎


This is one continuous journey—every step moves you toward the next level of your business, your thinking, and your ability to make an impact through your voice.


We meet weekly for six months, with each month focused on a key pillar of confidence, business growth, marketing, sales, and expansion.

MONTH 1: FINDING & OWNING YOUR BUSINESS VOICE

🔹 What Do You Stand For? (Your Business Identity & Message)
🔹 The Fear of Speaking Up in Business (And How to Overcome It)
🔹 Leading with Confidence, Even Before You Feel Ready
🔹 The Power of Decision—Why Playing Small is a Choice


📌 Before you can attract success, you must embody it. If you don’t fully own your business voice, no one else will.

MONTH 2: USING YOUR VOICE TO CREATE HIGH-VALUE OFFERS

🔹 Your Voice Determines Your Value—Why People Pay More 

🔹 Packaging Your Work in a Way That Demands Higher Rates
🔹 The Law of Compensation—How More Money Flows to YOU
🔹 Rewiring Your Money Beliefs—Stop Undervaluing Your Work


📌 You don’t attract wealth by working harder—you attract it by increasing your value and knowing your worth.

MONTH 3: ATTRACTING CLIENTS WITH VISIBILITY & MARKETING

🔹 Marketing as a Conversation, Not a Megaphone—Attract vs. Chase
🔹 Your Words Matter—How to Speak to the Right Clients
🔹 The Hidden Power of Listening and when Clients Buy
🔹 Acting Like the Person Who Already Has the Business You Want


📌 What you believe about your business shows up in how you talk about it. Shift your voice, and you shift your results.

MONTH 4: SELLING AS LEADERSHIP—GUIDING CLIENTS TO "YES!"

🔹 Selling is Leadership—You’re Not Convincing, You’re Guiding
🔹 The Tone of Confidence—Why People Buy When You Believe
🔹 Handling Pricing Conversations Without Apology or Hesitation
🔹 Mastering Decision Energy—Clients Say Yes When You’re Certain


📌 People don’t buy when they’re convinced—they buy when they feel certainty. Lead with confidence, and the right clients will follow.

MONTH 5: RUNNING YOUR BUSINESS WITH AUTHORITY

🔹 Your Business is a Reflection of You—Own It Fully
🔹 The First 90 Days: Setting the Tone for Strong Client Relationships
🔹 Communicating Boundaries with Confidence—No More Overworking
🔹 Turning Clients into Advocates—The Energy You Project Creates Loyalty


📌 Your voice sets the tone for how your business operates. Make sure it speaks powerfully, professionally, and with authority.

MONTH 6: EXPANDING YOUR VOICE, AUTHORITY & BUSINESS GROWTH

🔹 Becoming an Advancing Person in Your Field
🔹 Using Your Voice to Create New Opportunities
🔹 Owning Your Story—How Transparency Builds Connection
🔹 Planning Your Future with a New Business Voice and Wealth Consciousness


📌 Your business voice isn’t just about selling—it’s about influence, impact, and the bigger opportunities that come when you fully own your message.

WHY THIS PROGRAM WORKS

✔️ You’re not just learning—you’re stepping into your power.

✔️ You’re not just making more money—you’re leading your business with vision.

✔️ You’re not just attracting clients—you’re creating an impact with your voice.

✔️ You’re not just running a business—you’re becoming a leader in your space. 

How This Training Will Work:

Grow Your Business Voice is a 6-month elite virtual group training program, hosted live on Zoom, and you can attend from anywhere. The structure of this program is simple, yet it will bring powerful results in your career and business—if you commit to it!!!


Enrollment includes:

  • Weekly live Zoom trainings 
  • Additional Support and Q&A in a private online community group.
  • Recordings of all sessions (so you can listen back any time at your convenience)
  • A complimentary Substack subscription
  • Special offers for additional private 1:1 coaching and future opportunities.

Weeks 1-4: Cultivating a More Worthy Mindset

💸 Your Right to be Rich (or Richer!)

  • Identifying the beliefs holding you back from your next level of success
  • How your relationship with money affects you

🥅 The Goals to Get There

  • Finding your purpose
  • Establishing tangible action steps

🤑 Establish Your Prosperity Consciousness 

  • No more the "starving artist" thinking
  • Form new abundant-minded habits

📝 Write Your New Empowered Money Story

Weeks 5-8: Next-Level Business Development

💡 Brainstorm More Money-Making Ideas!

  • New revenue streams
  • How and when to "scale"
  • Adjacent niches and pivot possibilities

👩‍❤️‍👨 People Who‘ll Love to Pay You More

  • Rethinking your "Ideal client"
  • What are they really paying for?

🎁 Premium Packaging & Pricing Strategies

  • What's currently working in the market
  • Finding the truth of your value 

🧑🏼‍💼 Networking and Marketing with Conviction

  • Where to find your clients
  • Practicing your "Elevator Pitch"
  • Asking for help and referrals

Weeks 9-12: Ethical Sales Mastery

🌟 The Most Important Skill for Selling & Negotiating

🧠 The Psychology of Sales

  • Mastering your tonality and presentation
  • Practicing the most important questions
  • Handling price objections with grace and ease

🤝 Ethics, Integrity, & Co-Creating Empowered Solutions

  • Approaching sensitive money discussions
  • Offering help while respecting boundaries

 🚫 When to just say "NO!" 

Weeks 13 & 14: Your Next Level of Leadership

🤑 Reflecting on Your Relationship with Money

🤗 Charting Your Brighter Future & Theirs

  • Envisioning your wealthier future
  • Leading their wealthier future


THE BOTTOM LINE

Asking for the sale, asking for the higher price, asking for help, and growing as a leader in your field are the most important components to rapidly advancing in any career or business. If you join, you'll not only honor your worth, you'll become a force that drives growth, confidence, and bottom-line success for you and everyone you serve! 

🤑 Sign Me Up! 🤑

About Your Mentor, Brian Witkowski, DMA

Thank you for being here! 


Long story short, I tried to have a "perfect" performing and academic career, and I learned a lot of lessons along the journey. When I pivoted to entrepreneurship, I learned even more lessons! So I started to do a LOT of personal development studying to figure myself out.


I really wanted to figure out why so many of us can be so susceptible to not earning enough and why we so often don't feel worthy of even asking for more. I ended up working with multiple master coaches and mentors over the years, and I even was moved to become a certified money mindset coach. 


Now, I'm on a mission to help my fellow artists, educators, and other high-achievers feel virtuous in asking for and earning more! In other words, help them GROW THEIR MONEY VOICES!!! ☺️

💰 Sign me up! 💰

Ready to Grow Your Business Voice?

It doesn't take luck to change your life, just a desire to grow! 


If you've made it this far down the page, you likely know whether it's right for you. If you have any questions, send me a message, and I'll be happy to answer all your questions. Otherwise, claim your spot today!

Enroll Now!

FAQs...

Q: Who is this for?

A: Any new or not-so-new artistic entrepreneur who has a service-based business looking to take their income to the next level. 

Q: How is this different from all the other sales and business coaching programs?

A: Many business and sales trainings focus on outdated marketing strategies combined with manipulative, high-pressure sales tactics. This isn't about that. It's about simply becoming more confident in what you have to offer, helping people get clear on what they really want, and if your offer is really right, handling any financial discussions with care and integrity. 

Q: Is it tax-deductible?

A: For most business situations, it likely is! But always consult with your licensed tax professional to be sure. 

Q: How many will be in the group?

A: Enrollment in each group will likely be limited to 12; if more are interested, an additional section may be formed.

Q: What if I don't need some of the content?

A: Sometimes this can actually make for a deeper and more engaging experience, particularly in a group experience like this. It can also be possible to address other related topics or shift the focus from your own growth to learning how you can help others grow in the same areas—there may be someone in the group you can help!

Q: I don't want anyone to know I am in the group - can I be anonymous?

A: Part of the group experience is to have a chance to get to know others and share ideas and more. There will be a non-disclosure agreement signed by everyone in the group. What happens in the group, stays in the group. If you need anonymity, consider clicking below to apply to be a private client.

Q: How do the session meetings and support groups work?

A: We will meet as scheduled via a Zoom meeting room, and we will connect in a private Facebook Group (or possibly Slack or another platform). You will need access to the internet and/or a good phone connection. 

Q: How much of my time will this take?

A: The meetings will range from 50-75 minutes depending on the results we are seeking, and how long the questions and answers take. Aside from the regularly scheduled sessions, you will have much freedom to do the worksheets and assignments on your own time, and there will never be any pressure to have to answer or respond to anything you'd prefer not to answer on the spot or out loud to the group.

Q: What if I can't make the sessions?

A: There will be recorded replays made available to the group. 

Q: Do I need to be having a specific kind of career or be at a certain level for this program?

A: This can be for anyone anywhere along the entrepreneurial journey who is ready to take their business to the next level. Anyone at any age with any kind of background who works in an entrepreneurial capacity as an artist or in the service of artists is welcome. The majority of attendees tend to be private studio teachers, coaches, and mentors. Each of us is a human with basic needs and wants, experiences, and an endless capacity for greater personal and professional growth. If you are interested in the program and in being in a supportive environment befitting the needs of your own unique development, you'll be more than welcome! Enroll now.🤑

Interested in Private 1:1 Coaching?

Want to augment your group experience with private sessions to address your specific needs? Would you rather not be in a group and wish to work in a long-term private capacity more customized to your needs and goals? If so, just fill out an application and I'll be in touch to set up a time to talk. Thank you!

Apply

“You can’t be that kid standing at the top of the waterslide, overthinking it. You have to go down the chute.” - Tina Fey

Register Now

 Created by Brian Witkowski, DMA — Originator of The Lucrativity System™, the first publicly documented operational framework for structural income congruence.


Disclaimer: Results vary. The testimonials and examples shared reflect individual experiences and are not guarantees of specific outcomes. 

Your success depends on your own commitment and capacity to implement the work.

Click here for the full Scope of Work, Terms of Service & Privacy Policy.


  This work is protected. The Lucrative Voice™, Lucrativity™, The Lucrativity System™, Grow Your Business Voice™,  Grow Your Money Voice™, Selling Beyond the Performance Matrix™, The Elite Business Voice™, Lucrative Elite 1:1™, Lucrative Elite: Executive™, Lucrative Elite: Legacy™ and all associated language and frameworks are original to The Lucrative Voice™ and may not be copied, echoed, or repurposed without expressed written permission. 



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