Confidential coaching and advisory services for individuals and families navigating growth, transition, or the desire to earn with greater congruence.
Because even the soundest financial strategy falters if a client’s earning structures are misaligned with their identity, capacity, or lived experience.
Thank you for being here. I created this page for wealth managers, advisors, and other financial professionals who are curious about how aligned earning behavior can strengthen the work they already do—not replace it.
You help your clients preserve and grow what they earn.
My work begins a step earlier: with how they earn in the first place.
What happens when a client is skilled, successful, and educated—but their income remains inconsistent, underdeveloped, or constrained by misaligned behavioral patterns?
This is where financial planning and human behavior intersect.
And this is where I support your work.
Because self-awareness is the missing key to sustainable income behavior.
After my father passed on New Year's Day 2015, I carried out the responsibilities of his estate before returning to my opera performing and academic careers.
The plan was familiar to many in the arts and academia: keep building the résumé until I could land a tenured position, and lasting stability would inevitably follow.
But it didn’t.
The income was inconsistent.
The expectations were too constant.
Amidst too much pressure—professionally and personally—the inherited assets I was trying to preserve eroded pretty quickly.
In 2017, as the academic and 9-5 job market frustrations compounded, I tried day trading to make up the difference. It was a year when almost anyone could make money.
On January 26, 2018, my portfolio was at its highest point.
I believed the market hype.
I doubled down.
Just over a year later, I lost it all.
I didn’t just lose a portfolio though.
I lost the internal architecture that earning depends on:
The financial collapse was visible.
The collapse of self-worth was the part no one saw.
That was the turning point.
When I told a mentor about the financial disaster, he listened and then asked, quietly and directly: “Can you find the gift in this?”
I realized the work ahead wasn’t about learning financial planning.
It was about rebuilding my structural capacity to earn—cleanly, steadily, and congruently.
I wanted to understand why so many highly accomplished people feel hesitant to earn at the level they are fully capable of.
If I could help others resolve that, their financial plans—and mine—would have something durable to stand on.
So I began working with former students and fellow artists, then former academics, then entrepreneurs. Over time, clear, repeatable behavioral and structural patterns emerged.
That work evolved into my diagnostic methodology—not to “fix” anyone, but to help people recognize where their earning structure is misaligned and recalibrate in ways that are healthy, ethical, and sustainable.
For advisors, this means clients:
Because much of what is marketed as “mindset coaching” is simply behavioral compliance dressed as empowerment.
True authenticity gets lost.
Discernment gets overridden.
People end up memorizing scripts rather than understanding themselves.
I focus on the actual architecture of how income is created, priced, delivered, and sustained so clients stop contorting themselves into models that don’t fit.
This is why, over time, their income growth becomes more consistent—not less. When someone’s earning behavior matches their operational design, they don’t just feel better—they earn better. They also protect and grow their assets more effectively.
Income models aligned from the inside out—grounded systems designed to hold, grow, and compound under real-world pressure, not performance-based portfolios of hustle and hope.
It’s one of the few paths to true financial freedom that honors both the client’s portfolio and their heart.
Your clients already have the financial guidance.
Let’s make sure their income strategy is built to hold it.
This is where financial planning meets its missing link.
If the plan is the blueprint, aligned earning behavior is the foundation.
Without it, the entire structure is at risk.
This is work I wish my own advisors could have known to recommend—before the portfolio was depleted by my own misaligned earning structures.
Financial plans succeed or fail on more than numbers alone. I work with advisors, financial professionals, and client families to align income behavior with strategy—so recommendations are implemented, goals stay on track, and results become sustainable.
Services include: targeted laser coaching for immediate income or business challenges, structural income diagnostics, and holistic support for transitions and long-term wealth sustainability.

Specialized coaching and consulting to help advisors, planners, firm leadership teams, and other client-facing professionals:

Guidance for those navigating major changes (including succession, inheritance, relocation, divorce, career shifts, etc.) to:
If your clients have the plans but not the income behavior to sustain them—or if your practice could benefit from deeper structural alignment—this is where we change the equation.
Subject to limited availability based on scheduling and alignment.
Using The Lucrativity System™ diagnostic and my coaching methodology, I guide clients through the practical and personal components of earning more. It's more than a modality—it's architecture. This involves helping clients with how they communicate their value, structure their pricing, refine their offers, and understand how they move through the resistance that often shows up when it’s time to grow:
Just clean coaching, clear structure, and lasting change.
I don’t manage money. I help your clients earn more of it sustainably—so the rest of your plan works better.

This work is discreet, evidence-based, and designed to complement your existing planning process.
If you're working with clients who are ready to grow—not just plan—their income, I would be happy to connect.
(And please feel free to forward this page to a colleague.)
And for a comprehensive list of all my current services:
Your voice is the catalyst.
Your self-worth is the structure.
Your money is the mirror.
We don’t manifest it—we make it inevitable.
Created by Brian Witkowski, DMA | Behavioral Architect of Income Intelligence | Founder of The Lucrative Voice™ | Architect of the Lucrativity System™ Read the White Paper
Disclaimer: Results vary. The testimonials and examples shared reflect individual experiences and are not guarantees of specific outcomes.
Your success depends on your own commitment and capacity to implement the work.
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This work is protected. The Lucrative Voice™, The Lucrativity System™, Grow Your Business Voice™, Grow Your Money Voice™, Selling Beyond the Performance Matrix™, The Elite Business Voice™, Lucrative Elite 1:1™, Lucrative Elite: Enterprise™ and all associated language and frameworks are original to The Lucrative Voice™ and may not be copied, echoed, or repurposed without expressed written permission.
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A four-month live experience to cultivate the calm authority that renders performance, pressure and persuasion obsolete.