THE LUCRATIVE VOICE
THE LUCRATIVE VOICE
  • HOME
  • ABOUT
    • THE LUCRATIVITY SYSTEM™
    • COACHING METHODOLOGY
    • CLIENT TESTIMONIALS
    • MEET BRIAN WITKOWSKI, DMA
    • DIAGNOSTIC ESSAYS
  • SERVICES
    • MATRIX SALES TRAINING
    • ELITE PRIVATE COACHING
    • EXECUTIVE RECALIBRATION
    • STRUCTURAL TEAM TRAINING
    • KEYNOTES & SPEAKING
  • CLIENT APPLICATION
  • CONTACT
  • More
    • HOME
    • ABOUT
      • THE LUCRATIVITY SYSTEM™
      • COACHING METHODOLOGY
      • CLIENT TESTIMONIALS
      • MEET BRIAN WITKOWSKI, DMA
      • DIAGNOSTIC ESSAYS
    • SERVICES
      • MATRIX SALES TRAINING
      • ELITE PRIVATE COACHING
      • EXECUTIVE RECALIBRATION
      • STRUCTURAL TEAM TRAINING
      • KEYNOTES & SPEAKING
    • CLIENT APPLICATION
    • CONTACT
MATRIX SALES TRAINING
  • HOME
  • ABOUT
    • THE LUCRATIVITY SYSTEM™
    • COACHING METHODOLOGY
    • CLIENT TESTIMONIALS
    • MEET BRIAN WITKOWSKI, DMA
    • DIAGNOSTIC ESSAYS
  • SERVICES
    • MATRIX SALES TRAINING
    • ELITE PRIVATE COACHING
    • EXECUTIVE RECALIBRATION
    • STRUCTURAL TEAM TRAINING
    • KEYNOTES & SPEAKING
  • CLIENT APPLICATION
  • CONTACT
MATRIX SALES TRAINING

What's in your "Scratch to Stardom" recipe?

What if you could just start over? Or at least take a break from everyone else's expectations?

What if you could totally let go of worrying about what others expect you to do with your life and career? Or what YOU became conditioned to expect? Would you like to instead focus on what YOU really want to do, how YOU are uniquely positioned to do it, and how YOU can become the star you want to be from it? 


Whether you are fresh out of college or graduate school, if you're later in your career looking to make a shift in a more authentic direction, or if you just feel like you need to totally "start from scratch," this coaching program is here to help you start to design and carry out your own unique "scratch to stardom" journey in which you will start laying the foundation to the manifestation of your very own personal empire out of all you have and wish to offer the world! Does that sound too lofty? It's only because we often find ourselves unconsciously indoctrinated to simply believing we can't achieve great things! Rather than compete for the existing opportunities, all we have to do to find success is create new opportunities for ourselves! 


Have you really thought about all of the possible options for your artistic life and work from which you could build upon? Individual establishment opportunities may come and go, but the possibilities for anyone to form new opportunities and build upon them are infinite. The late Earl Nightingale once said, "There is hidden in your daily work more opportunity than you could develop in a lifetime, if you will look for it." 


The Lucrative Artist program is designed to help you start doing just that.  With the first movement, The Lucrative YOU, you'll start navigating through the endless realm of what's possible so you can embark on creating more of these new opportunities for yourself!  

A wooden spoon rests on an open recipe book with handwritten text.

A wooden spoon rests on an open recipe book with handwritten text.

ABOUT ME

BRIAN WITKOWSKI, DMA

Welcome, and thank you for being here! 

I've been a singer all my life in many genres and in many places, and I've been teaching voice and related subjects to all kinds of learners. While we need teachers and coaches to stay on top of our crafts, we also need business coaches to help us be the entrepreneurs we need to be with our artistic offerings and our related expertise, and that's what I'm here for. I'm in the business of helping fellow artists figure out and carry out what they are most meant to do in the service of their craft and in the service of others.


Feel free to click below to learn more about me, and if you have any questions about the program, please don't hesitate to contact me!

Learn More About Me

But Why "LUCRATIVE"?

Isn't "LUCRATIVE" a "LOADED" word?

Not really. We're just not used to hearing it before the word "artist" as much as the word "starving." It's a paradigm we need to change! Unlike a loaded baked potato—often full of unhealthy ingredients—the word "lucrative" comes fully loaded with a sense of ABUNDANCE! 


We in the arts often find ourselves trapped in a paradigm where do not believe abundance is possible, but the definition is pretty simple, and if the business and financial world can use the word all the time, so should artists. The arts are actually among the most under appreciated pillars of our global economy, and they're among the greatest resources for innovation! So no more "starving" for the sake of our art; we can actually be healthier and happier and be even better artists if we allow ourselves to be prosperous. Artists indeed deserve to make a "lucrative" living. 


If you're ready to change your paradigm and realize new earning possibilities, apply to become a lucrative artist today!

Apply

ORIGIN OF LUCRATIVE

1375–1425; late Middle English lucratif (< Middle French) < Latin lucrātīvus gainful, equivalent to lucrāt(us) (past participle of lucrārī to make a profit, gain by economy; see lucre) + -īvus -ive


RELATED FORMS;

lu·cra·tive·ly, adverb

lu·cra·tive·ness, noun

non·lu·cra·tive, adjective

non·lu·cra·tive·ly, adverb

non·lu·cra·tive·ness, noun

un·lu·cra·tive, adjective

What's Your "Self-Made Break"?

You went to school, you got "good" grades, learned as much as possible, perfected your craft, did everything else you were told, and then you were expected to just "get a job!" So whether it's making art or doing something to support our art, what happens if it seems like there is literally no "job" to get with your talents, but you need income? 


To figure out our "self-made break," we need to give ourselves a chance to think about what we really, really want, look inward at all we truly have to offer, and be open to creating new opportunities for ourselves doing more of what we're really meant to do for those we're most meant to serve. When you have other like-minded individuals at your side to share and develop your ideas, creativity begets more creativity and more ideas and possibilities can become reality for you!

NOT SURE WHAT'S NEXT FOR YOUR CAREER?

If you’re still struggling to maintain a sense of normalcy right now, it's ok—you're not alone! We may not know exactly how or when the usual curtains will open again, but they will open again, and new curtains are continuing to be raised in the mean time. Do you have a plan in place to make the most of all the changes going on? 


In a book published 83 years ago during the Great Depression, Napoleon Hill wrote, “The only break anyone can afford to rely upon is a self-made break.” So what would be your self-made break? What do you most authentically have or wish to offer? How can you adapt it to the current circumstances and create your own unique pathway to success? These are just some of the questions clients enrolled in The Lucrative Artist coaching programs find the answer to as they reinvent, realign, and redefine their lives and careers through personal and business coaching.

"You only 'have to' until you 'want to,' and then you don't 'have to' anymore." - Bob Proctor

I get it...

"The upshot is enormous, 
when you can shout 'Conform us!'"

Detail your services




I knew I had special gifts, but I didn't start out with lucrative living and I've been through a multitude of adversity myself. 



I've had every reason to quit or think I couldn't succeed. I've lived through a flood, evacuations, divorce, being broke, being 60 pounds over my healthy weight, foreclosure, living in a hotel, bankruptcy, rejection, robbery, a neurological disorder, and a host of other things... Despite all of this, I decided that my circumstances don't determine my ability, and limitations are only our own. I have overcome these adversities to create an awesome life for myself and my family using the tools that I now teach to others. Challenges still come into my life everyday - just like everyone else - and yet I have discovered how to live from a place of joy, using ever-expanding energy to affect my own life and the lives of others in a positive, meaningful way. So know that I have been there - I know what it's like to be on the other side, and there is no judgment here. I'm just a person with an ordinary background who overcame a multitude of challenges to create an extraordinary life, and now I teach the tools I've learned and created so that people like You can join me and my community and share in the abundance we are creating!

POSSIBLE PROGRAM COMPONENTS:

Session 1: Money Boundary Breakthroughs to your purpose (An Extended “Kickstart” Session)

Session 2: Your Ideal Clients and Niche Refinement

Session 3: Your Vivid Vision and Authenticity


MONTH TWO: The Truth of Your Value

Session 4: The Truth of Your Value and the Power of Solving Their Problem

Session 5: Premium Pricing Mindset 

Session 6: Package Options and other Revenue Opportunities


MONTH THREE: Creating Your Signature System

Session 7: Systematizing your Offerings

Session 8: Scaling and Up-Leveling/Up Selling your offerings


MONTH FOUR: Uncovering Your “Well of Opportunity”

Session 9: Networking Methods for Gathering Interest

Session 10: Copy for Your Marketing Materials, Website, and Communications


MONTH FIVE: Closing the Sale with Confidence

Session 11: Creating A Confident Discovery/Consultation Call Script/Protocol 

Session 12: Enrolling, Onboarding, and Maintaining New Clients/Organizations


MONTH SIX: Capitalizing on your Business Success

Session 13: A Brighter Future with More Income Streams

Session 14: Recap/New Empowering Beliefs for New Empowering Goals



Tentative Schedule and Course Outline

September 15: Aiming Higher with Purpose

Do you know really why you're going for what you're going for? A lack of a well-defined purpose can easily inhibit us from attaining the success we desire. So in this session, we will discuss why we are passionate about our artistry, what we really want out of it, and talk about setting purposeful goals as we continue to be the best versions of ourselves. 

September 29: Reinventing Your Wheel

Being an entrepreneur often involves a "spoke and wheel" approach to earning a living. Whether the wheels of our dreams are centered around our passions or our purposes, this session will help us brainstorm possibilities for new spokes we can create to strengthen our wheels—or add additional wheels to the arsenals.

October 13: Taking Inventory of All You Have

Are you aware of all you really have to offer? You'll have an opportunity to take a self-assessment regarding your skills and abilities and learn how you can better leverage your strengths and delegate your weaknesses. When we focus on what we're best at and delegate what eats away at our time and energy, we can become even greater versions of ourselves. You might even get even more new income ideas of what you could do too!

October 27: Your Ideal Audience, Clients, or Customers

Who are you most truly meant to serve? This session will help you realize more of your ideal clients, customers or audience members so you can start attracting more of the right people who'll patronize your artistry and professional services and pay you more of what you're worth.

November 10: What Can I Charge?

It can sometimes seem scary charging what we are worth, especially if it's something new we are offering. So this session will discuss pricing strategies, how to grow your abundant money mindset, and how to communicate the true value behind what you're offering so you can charge with confidence.

November 24: Taking Decisive Action

It's not enough to just say you're going to get working. To get things going in a tangible way, we have to take deliberate, decisive actions. This session will help us finalize and systematize what we're going to put out there and draw our new confident roadmaps for our future success!

December 8: YOU as a Leading Artist

Whether your work has predominantly been at or near the podium or close to last chair of an ensemble, or whether you've done leading roles or only chorus roles, there is undoubtedly a leader within you. In this closing session, we will discuss strategies to embrace that inner leader as we persist upward and onward along our journey to success. 

December 15: Closing and Bonus Q & A Session

A final chance to check in, reflect on the journey, share new ideas and get any additional questions answered. 

 Created by Brian Witkowski, DMA — Originator of The Lucrativity System™, the first publicly documented operational framework for structural income congruence.


Disclaimer: Results vary. The testimonials and examples shared reflect individual experiences and are not guarantees of specific outcomes. 

Your success depends on your own commitment and capacity to implement the work.

Click here for the full Scope of Work, Terms of Service & Privacy Policy.


  This work is protected. The Lucrative Voice™, Lucrativity™, The Lucrativity System™, Grow Your Business Voice™,  Grow Your Money Voice™, Selling Beyond the Performance Matrix™, The Elite Business Voice™, Lucrative Elite 1:1™, Lucrative Elite: Executive™, Lucrative Elite: Legacy™ and all associated language and frameworks are original to The Lucrative Voice™ and may not be copied, echoed, or repurposed without expressed written permission. 



  • HOME
  • THE LUCRATIVITY SYSTEM™
  • METHODOLOGY
  • CLIENT TESTIMONIALS
  • ABOUT ME
  • WORK WITH ME
  • BLOG
  • THE FIVE STANDARDS
  • DIAGNOSTIC ESSAYS
  • APPLY
  • LEGACY AND LINEAGE
  • TERMS AND PRIVACY
  • CONTACT

Copyright © 2026 The Lucrative Voice